Posts Tagged ‘shopping

15
Oct
10

Shopping, as good as porn!

“I get such a rush when I find a deal!”

Shopaholic everywhere can relate to that statement–but do you know what that “rush” is equivalent to?  A recent study at the University of Westminster finds that special offers ignite the same level of emotional excitement that someone experiences from sexual arousal.

The study says that bargains make people so happy that it fires off the same neurotransmitters as when watching erotic films.

Researchers measured brain activity in the emotional parts of the mind of 50 volunteers.   By studying their emotional responses in the body including eye movements, they were able to determine which of several activities evoked the most excitement.

They found that giving participants a coupon or free gift with a loaf of bread or a jar of the delicious British spread Marmite induced the same level of excitement as being exposed to porn.

Well, we always knew sex sells–but who knew coupons had the same effect?

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