How embracing social media can save your business

A big, established corporation doesn’t need social media–it’s just for the small, new companies, right? Unfortunately, the recent “wheelchair incident” with our nation’s most popular airline proves just the opposite. Air Canada suffered a huge lashing via Twitter the other day because of a disabled boy’s broken wheel chair.  The boy’s aunt had tweeted:  “So.Continue reading “How embracing social media can save your business”