When it comes to ROI, do you want fans, or followers?

Since companies and organizations began embracing social media, the debate has been on.  Who is more valuable: Facebook fans, or Twitter followers? While it’s hard to put a hard qualifying number on either, a recent study by Forrester Research finds that Twitter followers have the potential of being more valuable in the future.  The studyContinue reading “When it comes to ROI, do you want fans, or followers?”

Homeland security uses Facebook to debunk “green card marriages”

The U.S. government is embracing Facebook and may be looking to be your friend. The Department of Homeland Security is turning to the popular social media site to determine whether applicants for citizenship are guilty of entering into “green card marriages.” U.S. Citizenship and Immigration Services documents reveal how immigration agents are instructed on howContinue reading “Homeland security uses Facebook to debunk “green card marriages””